For this assignment, we had to create a logo for one of two companies. I chose the hair salon with the following description:
- A high-end hair salon focusing on modern hairstyles and hair coloring
- New company located in Los Angeles
- Target audience: Celebrities, Young professionals ages 21-40, People interested in fashion-forward designs
To create my image, I used the font Champagne and Limousines. I set it to a dark cool purple because dark purples signifies opulence (fun fact: only royals could afford purple fabric back in the day). I thought this would align with their standing as a high-end hair salon.
I thought the thin font also looked modern, and I adjusted the tracking to 25 for more of that modern feel. I used the scissors as symbolic for the hair salon and also to tie in the name “shears.”
To create the favicon on the right, I used a square in the same dark purple as the original logo. I then used a hue/saturation clipping mask to colorize the scissors to be a brighter gray that would pop against the purple.
Here is another version of the logo in gray scale.